Content Marketing

  Do you consider yourself the Dumbledore of content marketing or a muggle applying to Hogwarts? Whatever the decree, the right wizard will find their way because content marketing speaks with customers and not at them. And that’s just what we want, don’t we? With the next decade on the horizon, underestimating the power of content would be a rookie mistake. And we’ve come way too far ahead for that. So, here’s our quick take on the top 5 trends that we think would rule the content marketing realm in 2020. Read on! 1. Video Content:   From being the ‘next big thing’ in content marketing, video is a norm now. The Social Media trinity ( Facebook / Instagram ,  Twitter , and  LinkedIn ) is constantly emphasizing and investing in improving its video capabilities, primarily, because it’s directly proportional to higher engagement and customer retention. It leaves little to the imagination and diminishes the grey areas that prospects/customers despise.  81% of businesses  use video as a mark